ORACLE BLUEKAI, part of the Oracle Marketing Cloud, offers a cloud-based data management platform that gives companies the ability to personalize their online, offline and mobile marketing campaigns across all channels with rich information about their target audiences.
The BlueKai/IRI partnership allows IRI clients to activate campaigns for both syndicated and custom purchase-based targets. CPG manufacturers, agencies and media planners/buyers can use this purchase-based data to effectively identify and target customers at scale.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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