Press Releases

IRI’s Chris Costagli to Address Dairy and Consumer Trends at the California Milk Advisory Board’s 2019 Processor Meeting

24 September, 2019

On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”

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IRI’s Mariana Torres-Lastra to Analyze Influencer Marketing Effectiveness at 2019 Mavrck Brand Summit: Creative Unbound

24 September, 2019

On Sept. 26, IRI’s Mariana Torres-Lastra will participate on a panel titled, “Measuring Influencer Marketing Effectiveness for Brand & Business Value” at the 2019 Mavrck Brand Summit: Creative Unbound.

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IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight into Consumer Path to Purchase

18 September, 2019

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform

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Rick Kash and Dimitri Panayotopoulos Join IRI Board of Directors

12 September, 2019

Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients

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Newly Enhanced IRI AllScan Convenience Store Tracking Service Offers Most Comprehensive Market Insights in CPG Industry

05 September, 2019

IRI Provides Account-Level Insights for 17 out of top 20 Convenience Store Chains

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IRI Report Shows How CPG Companies Collaborate on Advanced Technology Platforms to Better Serve Customers and Generate Growth

04 September, 2019

IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth

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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising

27 August, 2019

Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads

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IRI’s Vijoy Gopalakrishnan to Discuss Brand Lift Studies at ARF Leadership Lab

13 August, 2019

On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.

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IRI to Examine How CPG Companies Are Shaping Acquisition Strategies at GMA Leadership Forum; IRI Also Participating in the Partner Power Connect Program

12 August, 2019

On Aug. 14, IRI will participate in the Partner Power Connect Program, where GMA member companies will have the opportunity to meet one-on-one with various principal and partner-level associate members to understand respective goals and resources to better align capabil...

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IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

06 August, 2019

IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

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IRI Consumer Connect Survey Finds CPG Non-Edible Sales Trends Mixed Despite Consumer Confidence at All-Time High

31 July, 2019

Consumers focused on saving money; non-edible unit sales down, while dollar sales up

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IZEA Joins Forces with IRI to launch InfluenceImpact

30 July, 2019

New Offering Measures Influencer Marketing Impact on In-Store CPG Retail Sales

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IRI Appoints Carrie Shea as Managing Partner of Growth Consulting

25 July, 2019

Shea Brings More than 25 Years of Growth Strategy Consulting Experience to IRI

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IRI Appoints Chief Financial and Chief Human Resources Officers

24 July, 2019

Mike Eklund appointed chief financial officer; Evan Swidler to join IRI as chief human resources officer

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IRI’s Sam Gagliardi to Discuss the Omnichannel Consumer at CHPA’s 2019 Marketing Conference

22 July, 2019

On July 24, IRI’s Sam Gagliardi will discuss how brands can retain consumers who are exploring new ways to meet their needs and wants. This session will provide key insights into omnichannel consumers, including their behaviors and attitudes, how they are migrating to buying o...

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IRI’s Jennifer Pelino and Carl Edstrom to Present at ARF SHOPPERxSCIENCE 2019

08 July, 2019

Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...

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New IRI Report Identifies Steps for Continuing to Grow a Product’s Value Proposition Even as Prices Increase

26 June, 2019

According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...

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4C and IRI Deepen Relationship for Linear TV and OTT

18 June, 2019

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data

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ANA SeeHer Expands Validation on Gender Equality in Ads with Sales Data from IRI Lift

17 June, 2019

Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business

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