Press Releases

IRI and NPD to Merge and Create a Leading Global Technology, Analytics and Data Provider

07 April, 2022

IRI and The NPD Group today announced the signing of a definitive agreement through which IRI and NPD will merge, creating a leading global technology, analytics and data provider.

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New IRI Research Finds That Consumers Will Bring Back Spring Holiday Gatherings Despite Inflation

05 April, 2022

Spring holidays will be back in 2022. Consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research.

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IRI and Ventura Foods Extend Partnership to Enhance Product Assortment Strategy

23 March, 2022

Ventura Foods unlocks category and brand growth by leveraging the IRI Assortment Optimization Engine.

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IRI and Ulta Beauty Launch Strategic, Multiyear Partnership to Improve View of Beauty Market

15 March, 2022

Ulta Beauty, the largest U.S. beauty retailer, will leverage IRI data and analytics to elevate its retail strategies and optimize shoppers' experiences.

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Accurately Portraying Diverse Women and Girls Delivers Significant Sales Lift for Brands, IRI and SeeHer Extended Study Shows

23 February, 2022

IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.

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IRI and Boston Consulting Group Announce 2021 U.S. CPG Growth Leaders

16 February, 2022

The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.

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IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

04 February, 2022

Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.

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Misty Muscatel Davis Joins IRI as Global Chief Marketing Officer

01 February, 2022

Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.

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Associated Wholesale Grocers and IRI Partner to Launch AWG Partner Gateway

31 January, 2022

The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.

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IRI and HRB Brands Partner to Drive Category Growth

15 December, 2021

HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.

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IRI’s On-Premise Decision Suite Reveals Restaurant and Bar Volatility Continues Due to COVID-19

14 December, 2021

IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.

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Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization

13 December, 2021

Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee's Propensity Scoring (APS) product.

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IRI Provides New Data on Thanksgiving Turkey Supply, Sales and Pricing

18 November, 2021

IRI data shows record-breaking turkey sales in October.

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IRI Releases Latest Data on Thanksgiving Shopping Trends

10 November, 2021

The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.

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IRI Releases New Grocery Trends Data Ahead of Thanksgiving Holiday

27 October, 2021

IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.

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IRI Releases Data Detailing Availability of Key Grocery Products Ahead of Thanksgiving Holiday

21 October, 2021

IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.

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Nonni’s Foods Selects IRI as New Insights Partner

13 October, 2021

Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.

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Euan Jarvie Joins IRI as President, EMEA

12 October, 2021

IRI® today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately.

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Casey's and IRI Expand Partnership and Launch New Collaboration Portal for Casey's Merchants and Suppliers

06 October, 2021

Casey's, a leading convenience store chain in the United States, and IRI today announced they are expanding their point-of-sale data sharing partnership.

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Research from NYU Stern Center for Sustainable Business and IRI Highlights the Permanence of Sustainability-Marketed Products

28 September, 2021

The NYU Stern Center for Sustainable Business and IRI partnered to expand on research from the 2021 Sustainable Market Share Index™, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods.

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