Press Releases

Circana Launches Passport+, a Tailor-Made Insights Solution for Small to Midsize Businesses

18 May, 2023

Turnkey solution empowers smaller companies to unlock big growth

Inflation is Moderating, but Consumers Still Feel the Pinch of High Food Prices and Manage Their Food and Overall Spending Accordingly

18 May, 2023

—75% of consumers who cut back on overall spending say high food prices are the main reason

Amy Marentic Joins Circana as President, Global Solutions

08 May, 2023

Circana, the world’s leading advisor on the complexity of consumer behavior, today announced Amy Marentic has joined the company as president, Global Solutions. Marentic joins Circana from Google, where she was director of Global Client Agency Services. Marentic succeeds Nisha...

Beauty Consumers are Shopping and Trading Up, Circana Reports

22 March, 2023

Circana presents a complete view of the U.S. beauty consumer and market drivers at Growth Summit 2023.

Circana Is Extending Its Industry-Leading, Cloud-Based Liquid Data Platform to Accelerate Growth in General Merchandise and Foodservice

22 March, 2023

Liquid Data cloud deployments give clients flexibility and control over their technology strategy.

Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result, Reports Circana

21 March, 2023

Last year, food inflation at retail and foodservice exceeded levels reached during the Great Recession. Even with inflation currently moderating, higher food prices will continue influencing consumers’ spending and eating behaviors this year, reports Circana, formerly IRI and ...

Research from NYU Stern Center for Sustainable Business and Circana Shows Sustainability-Marketed Products Continue to Grow in the Face of High Inflation

21 March, 2023

The NYU Stern Center for Sustainable Business and Circana, formerly IRI and NPD, today released the 2022 update of the CSB Sustainable Market Share Index™.

Circana Launches Audiences for Toys and Prestige Beauty

20 March, 2023

This predictive capability enables advertisers in these industries to improve the performance of their media campaigns up to four times more than using non-purchase-based audiences

Circana’s Diversity Advantage Program Welcomes a New Cohort

14 March, 2023

The initiative provides insights literacy to enable ongoing growth opportunities for women- and minority-owned businesses in the CPG space.

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

07 March, 2023

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.

New IRI Report Reveals At-Home Food Spend Remains Strong, Despite 13% Increase in Inflation

23 February, 2023

The report leverages IRI’s latest point-of-sale data, which reveals that at-home food and beverage inflation was up 13.2% in Q4 2022 versus Q4 2021.

IRI and Boston Consulting Group Announce 2022 U.S. CPG Growth Leaders

16 February, 2023

IRI and BCG released their 11th annual Growth Leaders report today. The report analyzes the growth performance of hundreds of large, medium and small public and private CPG companies and highlights drivers of success in today’s market.

Global Technology, Analytics and Data Leader IRI Partners With Better for You Media to Sponsor Battle of the Brands and Behind the Wrapper Programming

09 February, 2023

IRI is partnering with Better for You Media to be the official data sponsor of the web series Battle of the Brands and the how-it’s-made show "Behind the Wrapper."