Press Releases

IRI and PIM Brands Strategic Partnership Drives Consistent Growth

10 May, 2022

IRI and PIM Brands, Inc. will continue to deepen their strategic partnership focused on driving success using insight from IRI’s full suite of solutions.

IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers

28 April, 2022

IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform.

IRI and Profitero Launch Industry’s Most Comprehensive and Granular Solution for Omnichannel Insights

13 April, 2022

IRI and Profitero, a leading global e-commerce intelligence platform, today announced they will be enabling clients to measure and optimize CPG digital shelf presence based on actual item-level sales.

IRI and NPD to Merge and Create a Leading Global Technology, Analytics and Data Provider

07 April, 2022

IRI and The NPD Group today announced the signing of a definitive agreement through which IRI and NPD will merge, creating a leading global technology, analytics and data provider.

New IRI Research Finds That Consumers Will Bring Back Spring Holiday Gatherings Despite Inflation

05 April, 2022

Spring holidays will be back in 2022. Consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research.

IRI and Ventura Foods Extend Partnership to Enhance Product Assortment Strategy

23 March, 2022

Ventura Foods unlocks category and brand growth by leveraging the IRI Assortment Optimization Engine.

IRI and Ulta Beauty Launch Strategic, Multiyear Partnership to Improve View of Beauty Market

15 March, 2022

Ulta Beauty, the largest U.S. beauty retailer, will leverage IRI data and analytics to elevate its retail strategies and optimize shoppers' experiences.

Accurately Portraying Diverse Women and Girls Delivers Significant Sales Lift for Brands, IRI and SeeHer Extended Study Shows

23 February, 2022

IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.

IRI and Boston Consulting Group Announce 2021 U.S. CPG Growth Leaders

16 February, 2022

The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.

IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

04 February, 2022

Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.

Misty Muscatel Davis Joins IRI as Global Chief Marketing Officer

01 February, 2022

Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.

Associated Wholesale Grocers and IRI Partner to Launch AWG Partner Gateway

31 January, 2022

The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.

IRI and HRB Brands Partner to Drive Category Growth

15 December, 2021

HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.

IRI’s On-Premise Decision Suite Reveals Restaurant and Bar Volatility Continues Due to COVID-19

14 December, 2021

IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.