Press Releases

IRI Helps Massimo Zanetti Beverage USA Identify New Growth Opportunities Through Volatile Consumer Environment

27 July, 2021

As consumers emerge from the pandemic, IRI is helping MZB-USA continue to uncover critical insights to win in the marketplace.

BrandVerge Names IRI as Recommended Audiences Provider

19 July, 2021

Partnership provides advertisers with direct access to IRI’s full suite of media solutions, streamlining discoverability and saving advertisers time and money.

Cecilia Ogude Joins IRI to Lead Diversity, Equity & Inclusion

28 June, 2021

IRI today announced that Cecilia Ogude, former Firmwide Diversity and Inclusion Program Lead at JPMorgan Chase & Co., has joined IRI as senior vice president of Diversity, Equity and Inclusion.

IRI to Host Virtual Cannes Clubhouse Featuring Daily Conversations with Media Industry Leaders

17 June, 2021

IRI will host daily conversations with media industry leaders around advertising and consumer trends, challenges and opportunities.

Nature Nate’s Honey Co. Partners with IRI to Grow Honey Category, Increase Household Penetration and Strengthen Customer Loyalty

10 June, 2021

IRI’s technology-driven data and analytics solutions helped Nature Nate’s find new avenues of growth during a very challenging year.

IRI's New Product Pacesetters Report Reveals Value of Promoting Excitement and Comfort During a Trying Year

08 June, 2021

The latest IRI New Product Pacesetters report shares insights on the food and beverage, nonfood and convenience store sector products that consumers gravitated to as they hunkered down during the chaos of COVID-19.

IRI Thought Leaders to Share Breakthrough Insights at Upcoming Industry Events

03 June, 2021

IRI thought leaders to highlight latest consumer and CPG trends at upcoming industry events.

IRI Supports KISS Products in Capitalizing on Consumer Trends to Drive Industry-Leading Growth

27 May, 2021

IRI is partnering with KISS to keep an eye on consumer trends and identify opportunities for innovation and growth.

IRI Named SIIA Business Technology Product CODiE Award Finalist for Best Business Intelligence Solution

26 May, 2021

Integrated Fresh, the first syndicated solution for perishable items in the marketplace, earns prestigious recognition from the Software & information Industry Association.

IRI and The Female Quotient Publish Research Guiding Marketers in Connecting with Powerful New Shopper Population: Gen Z

25 May, 2021

New IRI and The Female Quotient research uncovers what motivates and drives Gen Zers.

IRI Launches Revolutionary Opportunity Alerts and Opportunity Predictors

20 May, 2021

New capabilities enhance and are seamlessly integrated into existing solutions to augment and accelerate decision-making processes.

Marketing Studio on IRI Intelligence Suite Advances Marketing Effectiveness and Media Optimization

18 May, 2021

Marketing Studio integrates unparalleled retailer transaction-level data at the household level with first-, second- and other third-party data for high-impact activation, analytics and measurement.

IRI Launches Cloud-Native IRI Intelligence Suite powered by IRI Liquid Data to Augment Data Science and Solution Development Teams

18 May, 2021

Expands on IRI Liquid Data and enables companies to increase the ROI of their proprietary data and algorithms by integrating their investments alongside IRI's deep data and analytic assets and building innovative solutions previously not possible.

New IRI Research and Webinar Highlight Strategies for CPG Revenue Growth Management in an Inflationary Environment

13 May, 2021

As U.S. economy moves into post-pandemic phase, innovators have opportunity to gain 3-5 points in topline revenue growth, 5-10 points in ROI improvement