Comprehensive point-of-sale and other market measurement data identifies what is selling and across what channels.

Find out what’s really happening with merchandising, shelf space, displays and in-store promotions.

Understand the impact of advertised specials in weekly circulars on product sales.

IRI provides integrated big data, predictive analytics and forward-looking insights to help CPG, over-the-counter health care and retail companies improve their marketing and grow their businesses.


News, Insights and Events

CPGs are investing more in trade but earning less for it, and half of promotions are yielding negative ROI. Insight-sharing and automation can help. Read More
IRI appointed retail and technology veteran Baljit Dail as president of IRI’s global division. Read More
An important and often overlooked capability for CPG marketers is in-flight optimization: the ability to adjust campaign elements while a campaign is in the field. Read More
IRI and MFour have launched a new solution that provides a comprehensive understanding of consumption behavior in bars and restaurants throughout the U.S. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the FMCG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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