Retail and Collaboration

Retail Assortment

Boost sales for stores and categories with a better understanding of in-store purchase drivers, including how to maximise shelf space.

Uncover new growth by maximising in-store assortment and shelf productivity, including which products should be on which shelves.

Create more impactful assortment and shelving plans.

IRI helps retailers develop plans that maximise categories’ incrementally, minimise portfolio cannibalisation, drive shelf productivity and support effective innovation launches.

Rigorous modelling leads to more relevant outcomes.

We combine rigorous modelling of the most granular data sources, which includes directly modelling the retailers’ data and using their business views, as well as asimple-to-use web-based simulation software to provide a complete solution. We also provide best-in-class support models to help turn insights into activation and wins.

Tailor assortments to key customer opportunities. Certain products have to fight harder to remain on shrinking shelf sets.

Having the right brands in the right pack sizes at the right prices at the store level is critical to success, and we show you how to get it right.

How We’re Different


With IRI’s vast integrated data sets, retailers can gain deeper insights to drive improved customer targetting, activation and measurement. Our prescriptive recommendations link strategic guidelines to tactical implementation and intuitive web-based software to provide a clear pathway to action and consistent activation. The IRI Liquid Data® technology platform is built specifically to enable better and faster insights for retailers and their suppliers.



A leading retailer wanted to optimise its dairy shelf in the face of several challenging market conditions.

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How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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