Uncover, identify and capture pockets of growth.

Leverage the largest set of integrated data for new insights and actions.
Then pinpoint the right opportunities to deliver growth with speed and focus.

How can you achieve growth in a rapidly changing landscape?

Are you missing key innovation or category opportunities?

From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product forecasting, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

Market Measurement

Measure and understand market performance more broadly and deeply than ever before.

  • Know how much you are selling in specific channels, sectors, markets and segments.
  • Get the data on growing sectors, including e-commerce and single-category specialists natural, organic, ethical and health and wellness products.
  • Improve your tactical marketing by understanding performance across different demographic, socioeconomic, and geographic segments.

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Strategy

Find new strategies to accelerate company revenue and profit growth.

  • Define and drive business growth with our FMCG and retail-focused consultants who leverage our unparalleled proprietary data, industry expertise, predictive analytics and technology.
  • Our deep strategy expertise helps you uncover and understand new growth pockets you can leverage.

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How We're Different

DATA, INSIGHTS AND MARKET EXPERTISE IDENTIFY WHERE TRUE GROWTH LIES.

We know the data better than anyone else.

 

CURIOSITY IS OUR DNA. WE GO BEYOND THE SURFACE TO IDENTIFY THE "SO WHAT?"

IRI's dynamic analytical tools put the power in your hands to understand how sales trends are impacted by your strategies and tactics.

 

REAL-TIME 24/7 ACCESS TO INFORMATION SO YOU CAN REACT TO SITUATIONS FASTER.

IRI Liquid Data® and our suite of tools use an intuitive interface that makes data available to a broad set of consumers in your organisation. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.

 
What Our Customers Say

"They (IRI) helped us ensure that we understood who the costumer was, what was happening in the category, and helped formulate our strategy for growth."

See It in Action

 

IRI Global Enterprise Analysis and Reporting™ (GEAR)

Get all of your data from across the globe aligned with IRI’s Global Enterprise Analysis & Reporting (GEAR).

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How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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