Consumer and Shopper

Segmentation

Reduce risk, increase profit.

It’s a waste of marketing dollars to try to reach every single type of consumer all of the time. Our segmentation solutions profile shoppers based on what they do and their attitudes, so that you know when and where to reach them most effectively.

IRI’s segmentation solutions profile shoppers based on attitudes toward major trends, including the economy, technology, health care, aging, and nutritional and eating habits – and leverage mobile technology to capture in-the-moment point-of-purchase and consumption/usage behavior among key consumer segments.

Use this profile information to better determine your marketing, product and category management strategies – ultimately reaching the right customers in the right way and at the right time.

Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.

This answers questions such as: Did the economy impact my buyers? Should I change my messaging? Are my consumers using a lot of technology to make purchase decisions? Should I invest more in media and what type – brand-building, coupons or something else?

Profile shoppers based on attitudes toward specific custom client views, including segmentation to match to a client’s own proprietary consumer databases.

This adds supplemental information on purchase, demographic and other attitudinal information to the client’s database to provide a total share of market view.

How We’re Different

BEHAVIORAL DATA
CUSTOMISED, CLIENT-SPECIFIC SEGMENTATIONS
TRACKING OVER TIME

IRI’s behavior data gives clients clarity, precision and an important understanding of each segment’s true potential to impact the bottom line. We create custom segmentations from the ground up, combining attitudes with purchase data to truly size specific category-targeting opportunities. Clients can also keep segmentations alive by measuring the effectiveness of targeting efforts over time. Both custom and syndicated segmentations can be tied to the panel for activation and market tracking.

Results

ETHNIC SEGMENTATION

A leading global snacks manufacturer wanted to measure the impact of advertising spend on Spanish-language television to ensure that it added value, both from a consumption and brand perspective, before making a larger investment. Read More

What Our Clients Are Saying

"IRI brings a higher level, 360-degree analytical view of consumers to help us understand who they are and what is important to them."

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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