Understand, plan and measure your customer and shoppers with unparalleled precision.

Gain new insights into what customers do and activate against them at speed.

How does the rapidly changing shopper journey impact your brand and category?
What are our shoppers' purchase decision processes?
How can you segment and target more precisely?
How can you use big data and analytics to capture a larger share of wallet?

The future of FMCG is about understanding consumer and shopper behaviour, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency. Our Consumer and Shopper Insight Solutions help our clients learn more about how their own consumers shop, in which channel, for whom, and for which occasion. Understanding the decision-making process and the reasons behind them, as well as the ways they can influence them, our clients can maximise category expansion and improve their brand’s growth.

Understand all of the consumer dynamics that are driving your brand and category growth.

  • Integrated solutions and insights based on the largest integrated consumer data sets can be activated and then measured.
  • Leverage the unique consumer insights that come from accessing millions of households’ frequent shopper data.
  • Understand consumers’ “in-the-moment” shopping, consumption and usage behaviors.

Profile shoppers based on purchase behavior and attitudes, including toward specific custom client views, to match to a client’s own proprietary consumer databases.

  • Segmentation solutions profile shoppers based on attitudes toward major trends, including the economy, technology, health care, aging, and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
  • Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.

Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.

  • Identify the stores that matter most to your shoppers.
  • Leverage an intuitive and flexible shopper platform.

How We’re Different


Our Shopper Insights Surveys leverage 15+ years’ experience of solutions managed by knowledgeable consultants with a retail/manufacturer background working in conjunction with a dedicated team of survey experts.


Our Shopper Insights Surveys use a combination of qualitative and quantitative methodologies. Qualitative research: focus group, home and in-store interviews, in-store filmed observations, interactive blog and communities. Quantitative: flow counting, in-store interviews and online interviews.

IRI Shopper Insights Surveys can be fully integrated with other analytical solutions available from the IRI portfolio.


Our Shopper Insight Surveys is a comprehensive solution: consumer's role as end user, shopper and buyer throughout the shopping journey.

What Our Clients Are Saying

“We are using so many of the IRI team members and their new tools to help us reimagine and reinvent brand building.”


How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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