IRI’s data cloud, visualisation, applications and private cloud solutions manage all of your data assets for faster insights and action. The IRI Liquid Data platform is the industry’s most advanced, most utilised and most imitated end-to-end customer planning to activation solution. It comes with hundreds of integrated data sets for use in our public cloud solution and can be further enriched with your own data in a tailored private cloud environment. It connects data, uncovers relevant patterns and applies the smartest prescriptive analytics to determine the specific action steps you should take for growth.