Analytics and In-Market Execution

Store Group Profilers

Detect and invest in the best option.

In-store initiatives and store-related advertising can generate significant revenue for both manufacturers and retailers. IRI’s store group profiler is a suite of solutions outlining which options work best for you.

Companies spend large amounts of money enhancing their brand’s price and shelf positioning and promotional activity. With specific in-depth knowledge, issues can be pinpointed easily, allowing the effective targeting and resolution of problems associated with distribution, price, promotion, location, media and sales performance, potentially enabling savings or avoiding losses.

Our store group profiler solution matches different groups of stores to understand a specific in-store or in-market condition and provides evidence to make compelling sales stories on the impact of placement or adjacency topics, pricing non-compliance or other hot marketing themes, to generate higher revenue.

Use predictive analysis to assess your new product’s, or new variant’s, performance and detect how and if goals can be achieved.

Easily understand the situation with a new product to assess its potential for growth and see if a national rollout can be envisioned.

How We’re Different


IRI Store Group Profilers are a suite of store group analyses that deliver fast, scalable and highly customisable analytics on a variety of topics. We provide support to convince management that their plans are right for the business, to help persuade retailers to support manufacturer initiatives and to reduce financial risk.

What Our Clients Say

“I am very happy that we have done this Store Group Profiler study with IRI. Now, we are able to take precise and fast actions in marketing and sales in any in-store related situation.”

Sales Director, large food manufacturer

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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