Bracknell, UK – 8 June, 2022 – World famous Swiss chocolatier and confectionery company, Lindt & Sprüngli, has renewed a multi-year partnership with IRI, the innovative, global provider of technology, data, and predictive analytics for the consumer, retail and media sectors.
Lindt & Sprüngli will now expand its services with IRI as it moves to Liquid Data – the industry's most advanced integrated big data and insights platform. This will allow Lindt & Sprüngli to gain broader visibility into contextual FMCG big data sets, explore wider business opportunities and to collaborate more effectively with retailers.
Working together since 2014 across Europe, US and Asia Pacific, IRI continues to provide the world-leading premium chocolate manufacturer with global market category analysis, predictive analytics and forward-looking insights that is helping Lindt & Sprüngli achieve growth.
Andrew Mitchell, Executive Vice President, International, IRI said; "IRI's Liquid Data enables us to deliver unseen category insights to Lindt & Sprüngli, quickly and efficiently, providing a single category view across multiple country markets. We've been doing this for FMCG industry-leading clients, such as Lindt & Sprüngli, for many years, helping them find paths to growth, and we look forward to working together following our continued partnership."
Lindt & Sprüngli is one of the fastest growing chocolate manufacturers across Europe, the US and Asia Pacific region. It is outperforming in all segments and leveraging the shift to indulgence with more premium chocolate formats, occasions and gifting.
Gary Hurry, International Marketing Director
Phone: m. +44 (0)7810 876 077 t.+44 (0)1420 564 346
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events – a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation – is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com
About Lindt & Sprüngli
Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The traditional Swiss company with its roots in Zurich is a global leader in the premium chocolate sector. Today, Lindt & Sprüngli produces quality chocolates at its 11 factories in Europe and the USA. Its products are sold by 31 subsidiaries and regional offices, in around 500 of its own shops, as well as via a network of more than 100 independent distributors around the globe. With more than 14,000 employees, the Lindt & Sprüngli Group reported sales of CHF 4.59 billion in 2021.