Berlin, Germany - Wednesday 21st June 2017
José Carlos González-Hurtado, President of IRI International and Nathan Ansell, Global Director of Insights, Analytics, Loyalty and CRM for Marks & Spencer (M&S).
IRI and M&S will be co-presenting a special session at this year’s Consumer Goods Forum Global Summit, a gathering of more than 1,000 CEOS and top executives from the world’s leading FMCG retailers and manufacturers. Their presentation “Sharing a 360 degree view of the customer: how to share big data for smart growth” will address why retailers and manufacturers need to collaborate in their management of big data to find sustainable growth.
During this session, M&S will explain how they engage with their customers and how they leverage the Sparks card customer membership programme to understand customer needs and enhance their retail experience. M&S and IRI will address how suppliers and retailers can tap into big data to get the knowledge they need to optimise the customer experience including decisions relating to range, price, promotion and new product innovation.
WHY IS IT IMPORTANT:
We are witnessing strong competition between retailers that has contributed to an unsustainable erosion of margins for both retailers and manufacturers. At the same time there is a revolution in consumer purchase behaviour that continues to radically alter the way customers shop. Retailers own the direct relationship with the customer and have lots of data on their behaviour. Manufacturers provide the products they buy and are knowledgeable on customer attitudes to their brands. Both parties have data and analytical capabilities but a single view of what really matters to the customer is required to be truly successful in 21st century retailing.
Wednesday 21st June 2016 at 10:00 a.m. and 12:00 p.m.
Consumer Goods Forum Global Summit in Berlin, Germany – Intercontinental Hotel Berlin
Budapester Str. 2
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. www.iriworldwide.com. Follow IRI on Twitter.
For further information please contact:
Teresa Horscroft, Eureka Communications
Tel: +44 (0)1420 564346; Mob: +44 (0)7990 520390
Anne Lefranc, European Marketing Director, IRI
Tel: +33 1 30 06 23 62 – Mobile: +33 6 71 62 81 00