Partners

Kantar Shopcom

Kantar Shopcom

KANTAR SHOPCOM is the analytics and insights division of Kantar Retail.

IRI’s partnership with Kantar provides clients with enhanced targeting and measurement using integrated data, a robust data platform and analytics. It includes aggregating frequent shopper program (FSP) loyalty card data with IRI ProScores™ as well as enhanced campaign measurement. By combining Kantar Shopcom loyalty card data, IRI Consumer Network™ panel data and IRI causal data, clients can isolate the impact of competitor pricing, consumer promotions and trade promotions during their campaigns to measure the impact on sales.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

Answer the question below:
Is five = six ? (true/false)