Anne Lefranc is responsible for defining and implementing regional marketing communications strategies across Europe to support the IRI Growth Delivered strategy. This includes brand awareness strengthening, thought leadership programmes and marketing and PR programmes to promote IRI’s uniqueness and expertise.
Lefranc has more than 15 years of experience in marketing and communications. She has worked in international roles for BMC Software, Cap Gemini Asia and Essentiel Communication/Via Nova PR agency. Anne joined IRI in 2010.