IRI is proud to be recognised in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalisation landscape.

IRI’s European Shopper Survey reveals consumers in Italy, Greece and Spain relate more closely to retailers who claim to care about the environment.

Nutrition Labels in Europe
IRI point of view manufacturers need to act now to secure growth.

Back to Growth: Big Data Collaboration
Today’s fast-moving consumer goods (FMCG) market is ripe with opportunities to grow.

Shopper Insights: Geocentric Purchases and Millennials Attitudes.

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries Two-thirds of younger millennials use the internet for new grocery product research.