Consumer and Shopper

Understand all of the consumer dynamics that are driving your brand and category growth.

• Integrated solutions and insights based on the largest integrated consumer data sets can be activated and then measured.
• Leverage the unique consumer insights that come from accessing millions of households’ frequent shopper data.
• Understand consumers’ “in-the-moment” shopping, consumption and usage behaviors.

Profile shoppers based on purchase behavior and attitudes, including toward specific custom client views, to match to a client’s own proprietary consumer databases.

• Segmentation solutions profile shoppers based on attitudes toward major trends, including the economy, technology, health care, aging, and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
• Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.

Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.

• Identify the stores that matter most to your shoppers.
• Leverage an intuitive and flexible shopper platform.