Profile shoppers based on purchase behavior and attitudes, including toward specific custom client views, to match to a client’s own proprietary consumer databases.
- Segmentation solutions profile shoppers based on attitudes toward major trends, including the economy, technology, health care, aging, and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
- Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.