Pilot your brand in the most efficient way for success.
Considering the budgets at stake, even the slightest tweak to your price, promotion or media activities can make a huge impact on your brand or portfolio sales and revenues, and this is why more and more companies use marketing mix model programmes to continuously optimise their budgets and grow more efficiently.
With IRI’s marketing mix solution, combine IRI’s pricing and promotion solutions with IRI’s media solutions to give you a competitive edge on how you can maximise your chances for success.