Press Releases

Premium prices pose a barrier to the rise of ‘conscious consumerism’ among European shoppers

22 October, 2018

IRI’s European Shopper Survey reveals consumers in Italy, Greece and Spain relate more closely to retailers who claim to care about the environment

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Millennials maintain their ‘amore’ for big brands

22 October, 2018

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries Two-thirds of younger millennials use the internet for new grocery product research

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IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling

19 September, 2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.

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Google Selects IRI to Join New Measurement Partners Program

18 July, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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IRI Recognised by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

23 May, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

04 April, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 October, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 October, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

21 September, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

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Globus selects IRI as its preferred partner for data sharing and technology in Germany

11 September, 2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

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Cooperation agreement entered into by IRI and EROSKI

17 July, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

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IRI calls for industry standard on Big Data Collaboration

06 July, 2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth

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Price rises and private label drive up sales of olive oil across Europe

03 May, 2017

IRI figures show total sales of €3 billion, while prices increase by 4.8%

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IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales

04 April, 2017

Expands IRI’s Digital Advertising Measurement Solution, IRI Lift, to Include Television Advertising

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IRI in conjunction with Australian Liquor Stores Association arm Liquor industry with new insights to drive growth in 2016.

23 March, 2016

Key findings in the ALSA-IRI State of the Industry Report for 2015 confirm Australia’s retail liquor market continues to face many challenges.

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IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD

23 February, 2016

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention

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Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data

11 February, 2016

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data techn...

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Rising price of olive oil costs European shoppers 231 million euros

09 February, 2016

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers

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New year spending on beers, wines and spirits in UK supermarkets rises 3% compared with 2014

11 January, 2016

Grocery (food and drink) value sales in UK supermarkets over the full six-week Christmas trading period (to 2 January) were -0.6% lower than in 2014, according to data just released by global insight leader IRI.

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