IRI Appoints Consumer Analytics Veteran Jeremy Allen as President, Market and Shopper Intelligence

CHICAGO — Sept. 1, 2020 — IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, today announced that it has appointed Jeremy Allen as president of Market and Shopper Intelligence (MSI), effective Sept. 1, 2020. Allen will report directly to IRI President and CEO Andrew Appel and lead IRI’s MSI team, which supports IRI clients in drawing impactful and actionable insights and recommendations based on IRI’s industry-leading big data, analytics and IRI Liquid Data® technology platform. He will be responsible for leading and further enhancing the company’s consumer-oriented intelligence solutions.

“We are thrilled to welcome Jeremy to our team, especially at such a critical time,” commented Appel. “His significant executive experience managing people and developing consumer-focused, analytics-driven capabilities that enable growth for CPG companies will prove invaluable as businesses continue to rely on IRI to help them adapt to rapidly shifting consumer shopping habits.”

“I am very excited to be joining IRI, a proven leader in delivering solutions that help clients understand their customer base and capitalize on market opportunities,” stated Allen. “I look forward to working closely with Andrew and the rest of IRI’s leadership team as we continue to help companies navigate through the pandemic and emerge from it smarter and closer to their customers than ever before.”

Allen joins IRI from consumer analytics company NPD, where he served as general manager and group president of NPD’s Checkout business. He joined NPD in 2015 as the group president of Product after spending five years at Nielsen in multiple leadership roles, including executive vice president of Nielsen’s Marketing Effectiveness Business Unit. Before joining Nielsen, Allen worked at McKinsey & Company for 13 years, becoming a partner in the firm’s Consumer Packaged Goods practice in 2005.

Allen graduated magna cum laude with a bachelor’s degree in economics from Morehouse College and holds an MBA from the Harvard University Graduate School of Business Administration.

About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Google, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit

IRI Contact:
Shelley Hughes
Phone: +1 312.474.3675

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


Answer the question below:
Is eight > than one? (true/false)