Shelf Optimisation

A food retailer wanted to change its shelf organisation within the delicatessen category to grow value sales.

IRI’s analysis helped the retailer achieve value sales of +4.9% in stores with the new shelf positioning.

THE CHALLENGE

Retailer’s discussions with a multinational food client on a possible change to product shelf placement required a timely and insightful decision to increase customer purchasing.

IRI Store Group Profiler analysis was used to measure performance between stores with the new shelf positioning versus the old to ensure the retailer was investing in the best options by:

Using predictive analysis to assess the product placement and performance and detect how the retailer’s goals could be achieved
Providing granular level store data quickly for a timely reaction to the change
Statistical analyses of both sets of stores to measure the impact

The retailer could now quantify the sales impact of the shelf reorganisation and provide evidence to the client of its success with the potential for a further roll out across its stores.

THE RESULT

An increase in value sales of +4.9% in stores with the new planogram versus -1.4% in stores with the old layout.
Expected gain of €800,000 if the new shelf positioning was rolled out across all stores.
Collaboration between retailer and client for improved results with reduced financial risk

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