IRI Strategic Forecasting models were used to forecast sales changes based on weather using historic sunshine and temperature data, and how it affected sales of particular products in specific UK regions.
The solution allowed the manufacturer to:
- Upload the weather forecast weekly and project the sales uplift in each UK region.
- Accurately understand the impact of significant external factors for long-term planning.
- Enhance sales in real time for immediate growth.
Instead of feeling the frustration of not being able to meet the demand of shoppers on products of piqued seasonal interest, the manufacturer is now winning in its ability to use data to its advantage to stay one step ahead.