IRI Holistic Retail Solution (HRS) examined the client’s loyalty card data to provide valuable insights on how to refocus the shoppers’ attention and improve the product assortment by:
The retailer was able to gain a clear picture of why there was a change in shopper behaviour and how to reverse it by optimising its assortment to generate growth across categories.
IRI HRS produced almost immediate results with category sales experiencing 35% growth compared to the -22% performance before IRI became involved. Due to IRI’s analysis and recommendations, the client was able to reinstate key delisted brands by store clusters and mitigate its sales losses among its most valuable shoppers.
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