The IRI team leveraged a custom e-market insights solution for the manufacturer:
- It included a multi-source panel with 9 million+ participants, and the solution was enhanced by client e-POS to project sales performance for total e-commerce and top e-retailers
- It integrated e-POS data from the client and digital shelf causal measures from Clavis into the IRI Liquid Data® platform and was aligned to the client’s custom hierarchies.
The client was able to quickly analyze e-commerce data across retailers and perform item-level comparisons of e-commerce sales versus their in-store counterparts, with simple visualizations. With all of its data in one platform, the manufacturer could better understand the nuances of its e-commerce performance.