Link information from all of key systems into one powerful platform that is continuously updated and available to everyone in your organisation and if you choose, to your supplier base. Quickly identify specificcustomer, sales, promotion, distribution and cross-purchase opportunities to grow sales and drive loyalty.
- Point-of-sale can be augmented by basket, loyalty, lifestyle, customer KPI’s, segmentation, consumer panel, supply chain, weather, economic indicators and other data assets.
- Retailers and manufacturers can look at the same category and customer information to enable faster and better decisions, and more easily create win-win scenarios.
- Leverage best-in-class analytics across data assets to segment customers, dynamically identify trip missions, understand key shopper trends, better target households and track the impact of activation on store performance.