Companies that use IRI Marketing Foresight typically see up to a 4% improvement in sales and up to a 15% improvement in marketing ROI

As the shopper journey becomes more complex, customers are regularly exposed to multiple touch points. Unfortunately, many analytic solutions don’t consider this fragmented media landscape. Instead, they are based on backward-looking analytical models that try to explain past performance, leading to missed opportunities for better marketing spend and execution decisions.

IRI Marketing Foresight lets you continually measure and adjust your current and future marketing initiatives based on ongoing new insights. This “always-on” platform uses granular performance metrics from IRI’s Marketing Mix modelling process to give you the latest simulations and optimisation scenarios. It includes real-time interaction with analytical models, so that you can make better planning and spending decisions right now.

Client Success Stories

Marketing Mix Analysis
A global health, hygiene and home products company needed to maximise sales and ROI for one of its key “challenger” brands. IRI developed a model to measure, optimise and forecast the impact of marketing and developed several strategies to maximise spend. The client achieved a 7% revenue improvement with the same spend.

Purchase Impact
A global food and household products manufacturer wanted to deploy its marketing strategy effectively to increase share. Using advanced analytics and client data, IRI quantified the sales impact of each of the marketing activities. This meant that the client was able to upweight the more successful activities and kill the ones delivering no value.