Market Performance and Strategy


Be forward-thinking and forward-moving.

Your business doesn’t want to stand still. Are there new categories or other opportunities you should be exploring? IRI’s strategy solutions use robust data and market information to help you find new possibilities and leverage them to take your business forward.

Define and drive business growth with proprietary data, other industry data, predictive analytics and technology.

Uncover growth opportunities within current and adjacent FMCG categories and retail with trend spotting and strategic growth diagnostics.

Leverage deep growth strategy and pedigree.

Our team has deep growth strategy experience and is able to combine this with our granular data, as well as data from other sources, to provide portfolio and brand strategy that is precise and defines a high-impact activation strategy.

Access unique expertise in demand due diligence for mergers and acquisitions.

Growing through M&A activity requires understanding the true potential of target acquisitions. We combine our domain expertise with proprietary data, other industry data, predictive analytics and technology to deliver accurate and insightful assessments and recommendations.

How We’re Different




Our experts combine unique industry and strategy knowledge with a detailed understanding of clients’ specific growth needs. This includes identifying new and emerging categories, brands, and trends in food and non-food products. From acquisition screening and prioritisation to category/brand health assessment, we quickly and precisely determine what companies need to consider and do next.

What Our Clients Say

“We had no experience with consultants and were always leery of making a large investment just to have them try to pull the wool over our eyes with things that were too complex for us to understand. However, working with the IRI consulting team was one of the best investments we ever made. Your diligence, flexibility and willingness to walk us through some very sophisticated thinking went beyond our expectations. You not only aligned and impressed our board of directors on our path forward but made it something we can act on with full understanding.

Vice President, Marketing, Food and Beverage Company

How can we help you supercharge growth and profitability with Strategy?


95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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