Market Performance and Strategy
IRI Nutritional Service

The food & drink industry is under increasing scrutiny as a result of the Government’s ambitions to improve the nation’s health and relieve the growing burden on healthcare services.

IRI’s Nutritional Service specifically focuses on how the food and drink industry is performing against the “traffic light” nutrition targets across a variety of measures, including the Sales Weighted Average used by Public Health England.

DOES YOUR PROMOTIONAL STRATEGY SUPPORT YOUR HEALTH & WELLNESS OBJECTIVES?

Promotional activity and deal depth within some ranges are the highest they’ve been for five years, despite official guidelines and targets.

Linking promotional incidence and nutrition attribution provides a strong understanding of correlations between communication of the health agenda, in store shopper marketing plans and subsequent shopper behaviour.

DO YOU HAVE A CURRENT UNDERSTANDING OF HOW YOUR COMPETITORS ARE IMPLEMENTING THEIR HEALTH AGENDA IN STORE?

IRI have automated the process of attributing all food and drink products with the 5 traffic light nutrition attributes – calories, total fat, saturated fat, sugar and salt. A continuous flow of this information allows for inclusion of new products as they enter the market as well as reflection of changes to existing product’s nutrition values as they are reformatted and reformulated.

This means that accessing insights is not a snapshot in time but the best available reflection of the current situation and a documentation of history.

ARE YOU RELYING ON ANNUAL REPORTS CONTAINING 12 MONTH OLD DATA?

Brand owners, retailers and public bodies who have the health agenda firmly embedded within their strategy will benefit from IRI’s consistent, dependable nutrition insights for all brands on a monthly basis rather than relying on 12 monthly official Government updates.

IRI’s Unify Visualisation makes accessing those insights easy and actionable.

How We’re Different

IRI is the only UK company to use EPOS data to power nutritional insights
98% of the data comes direct from the retailers
Nutritional coding using advanced algorithms

How can we help you supercharge growth and profitability with IRI Nutritional Service?

FACTS ABOUT US

95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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