Market Performance and Strategy


Because you can never stop innovating.

It’s a fact – 60 to 80 percent of new FMCG product launches fail in some way. Those that don’t fail rarely make substantial inroads with revenue until year two. IRI’s innovation solutions give you the direction you need to help make your new product a success, from concept to launch and beyond.

We help you identify exactly what you need to know to be successful when developing and launching new products.

Our marketplace execution solutions help you to be successful in forecasting sales for the new product, identify critical success factors, optimise launch plans, and enhance media and retail activation planning.

After launch, we monitor sales, share and distribution, comprehend customer awareness, interest and satisfaction, and determine where the new product is sourcing volume.

Once the innovation is in-market, we’ll help you set management expectations and manage production by providing early and accurate sales forecasts. We monitor and analyse sales performance in near real time by leveraging the IRI Liquid Data® platform.

We maximise the launch plan by identifying additional growth opportunities for innovation by understanding customer awareness, interest and satisfaction, and determining where the new product is sourcing volume.

Get an early read on customer interest, satisfaction and repurchase intent for your new product by surveying actual buyers. Then, trawl social spaces to determine customer sentiment and develop strategies to drive sales. Finally, strengthen retailer relationships by quantifying the impact of the new product on category sales and the competition.

How We’re Different




Our approach is targetted toward key customer and shopper segments, and behaviour-based – what people do, not just what they say they do. We assess how shoppers actually look for solutions across a wide range of categories, rather than relying on predetermined competitive-set definitions.



A multibillion-dollar U.S. confectionary manufacturer experienced slow growth in the chocolate category, while a key competitor saw positive sales growth.

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What Our Clients Say

“IRI’s Hendry Market Structure has been extremely helpful in identifying insights regarding how customers segment our categories and in identifying what the true competitive set is for our brands. This allows us to be stronger partners with retailers, provides an understanding of areas where we can potentially expand our business (white space) and provides insight on how key segments interact (i.e. snack bars and performance bars) with categories in which we play. Additionally, market structures have been helpful on the innovation front, allowing us to better size future opportunities.”


"IRI delivers the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."


Republic Beverage Company

How can we help you supercharge growth and profitability with


95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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