Market Performance and Strategy

E-Commerce

Online sales measurement based on census data from participating retailers.

Companies and brands that are winning online know that e-commerce is more than just another sales channel – it’s a powerful marketing tool. For e-commerce, we mean the market read of online sales, based on real sales data.

E-Commerce Market Read

For e-commerce, we have the ability to create market tracking to monitor e-commerce sales in a stand-alone way. IRI is continuously working to recruit participating retailers in any country, to develop and enhance the online sales market read, including digital sales done into bricks and mortar, click and collect sales, and those coming from the purely online players.

To move fast to improve the coverage, IRI is looking at sectors one by one to include any relevant e-player, generalist or very highly specialised (health and beauty, pet care, wine etc). Extension to further categories will be considered according to releasability as new e-retailers join the panel.

E-Commerce Solution

The market read might be slightly different in terms of content, country and the participant e-retailers. However, in principle, the measurement will be very similar to any other IRI market tracking, and will include at least the following: sales in pounds, sales in units, price £/unit, total number of products, market share and growth rate.

How We’re Different

IRI E-Commerce Solution is the only market tracking that monitors online sales in a stand-alone view. Our E-Commerce Tracking includes digital sales into bricks and mortar, click and collect as well as purely on line players,

THE RIGHT INSIGHTS you need to MEASURE e-commerce business AND UNDERSTAND HOW TO IMPROVE YOUR ONLINE SALES.

What Our Clients Say

“They (IRI) are stepping up to the task of helping us understand not just what’s happening in-store with our customers but also online.”

How can we help you supercharge growth and profitability with E-Commerce?

FACTS ABOUT US

95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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