Market Performance and Strategy

Gain an unparalleled view into the shopper digital journey and resulting purchase behaviour online.

• Track and assess a brand’s holistic online and in-store performance, including in-store cause-and-effect analytics.
• Understand the path to online conversion, missed opportunities and the dynamics of key shopper segments.
• Improve category performance online by understanding exactly where to make changes.

Measure and understand market performance more broadly and deeply than ever before.

• Know how much you are selling in specific channels, sectors, markets and segments.
• Get the data on growing sectors, including e-commerce and single-category specialists, natural, organic, ethical and health and wellness products.
• Improve your tactical marketing by understanding performance across different demographic, socioeconomic, and geographic segments.

Verify the effectiveness of your in-store programs and measure in-store performance.

• Find out what's actually happening in the store with your displays and promotions, so that you can identify the in-store drivers of growth in your category.
• Increase category sales by optimising merchandising configurations, the shelf, assortment and more.
• Access our proprietary methodology, and see consistent results.

Find new strategies to accelerate company revenue and profit growth.

• Define and drive business growth with our FMCG and retail-focused consultants who leverage our unparalleled proprietary data, industry expertise, predictive analytics and technology.
• Our deep strategy expertise helps you uncover and understand new growth pockets you can leverage.

Build growth through effective innovation.

• Access quick and accurate results so that you have the information you need to develop and launch successful new products.
• Understand sales, share and distribution, and customer awareness, interest and satisfaction, as well as where the new product is sourcing volume from.
• Maximise your launch plan by identifying additional growth opportunities for innovation.

The government’s ambitions to improve the nation’s overall health and relieve the increasing burden on healthcare services is resulting in increased scrutiny of the food and drink industry.
Brand owners and retailers are feeling the mounting pressure to actively support the set reduction targets. This support has been legislatively mandated for sugar reduction in soft drinks which may prove to be a template for compliance across further categories going forward. Public bodies are monitoring and setting the strategic agenda.