IRI 360º

THE MOST POWERFUL INSIGHTS ON SHOPPER BEHAVIOUR

Retailers and manufacturers get detailed and powerful insights on shopper behaviour through the most common consumer key performance indicators, opening the door to a new generation of deep dive analytics, and to an unprecedented capability to answer a wide number of business questions such as:

Which banners get the highest traffic? How often? In which region/state?

What is the impact of specialist and online retailers on grocery retailers’ sales?

Is there a seasonability in terms of performance? In terms of penetration? In terms of basket size?

How loyal is the shopper? Which banners and channels do they combine?

A DEEP KNOWLEDGE OF OUR CUSTOMERS AND OUR COMPETITORS - KEY TO SPOTTING NEW BUSINESS OPPORTUNITIES

IRI 360° is designed to support the business decision process for retailers and manufacturers. It enables an understanding of the CUSTOMER: where and how often they spend money, and how loyal they are to a store versus the competition. By providing analysis of different banners operating in the same area, IRI 360° helps to spot threats and business opportunities.

IRI ALTERNATIVE CHANNEL MONITOR

For countries where transaction monitoring is not relevant, the IRI Alternative Channel Monitor solution provides shopper behaviour analysis across all channels based on the relevancy of all alternatives a shopper might consider to purchase given products in a particular category.