Big Data Technologies

Data Cloud

Powerful decisions require powerful intelligence.

Imagine having access to comprehensive data to help you generate insights, plan, target, activate, measure and optimise… one customer at a time. Now, imagine that data is continually aligned across product, brand, geography, shopper, store and time to deliver a real-time, 360-degree view of the customer and their purchases. Millions of products, rich, consumer centric attributes and £100’s of billions of tracked spend. It’s all on the IRI Data Cloud.

Make disparate data sources work in harmony to generate new growth opportunities.

You have a multitude of data sources available, but they’re not meaningful for your business unless they work together. With almost four decades of experience in master data management, data integration and data harmonisation, we transform big data into big decisions.

Solve business problems, not technical ones.

Many solutions in the marketplace focus on the technical aspects of big data. Our approach is different. Our solutions are based on business issues and opportunity-centric accelerators that optimise business processes and provide personalised insights per role and function in your organisation.

Unleash the power of integrated workflows.

Our data analysis and visualisation tools allow insights to be created across any dimension and measured at the most granular level. The result is complete freedom to combine insights across every data set and find new growth opportunities that were previously locked away in silos.

How We’re Different

ALMOST FOUR DECADES OF DATA EXPERTISE

SEAMLESS COMBINATION OF VARIOUS DATA ASSETS

INDUSTRY-LEADING TECHNOLOGY

Our experts have spent almost four decades working with data – collecting it, analysing it, integrating it. This is why we can seamlessly combine your sensitive and proprietary data with our integrated data sets, as well as third-party and publicly available data. IRI Liquid Data^® integrates these large and otherwise disconnected data sets, giving you one place for analysis and insights.

Results

BIG DATA INTEGRATION

A leading U.S. brewer wanted to develop unique store-level assortment strategies to ensure optimal product placement at 500,000+ locations for the over 600 different SKUs in distribution.

"Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. Clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case."

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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