Solutions

How can you achieve growth in a rapidly changing landscape? Are you missing key innovation or category opportunities? From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product tracking, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

The future of FMCG is about understanding customer and shopper behaviour, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency. Our customer and shopper insight solutions help our clients to learn more about how their own customers shop, in which channels, for whom, and for which occasion. Understanding the decision making process and the reasons behind them, as well as the ways they can influence them, helps our clients to maximise the category expansion and improve their brand’s growth.

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimise your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyse and determine the best path.

Are there ways for you to better maximize your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

The world of retail is evolving quickly, from experimentation with new bricks-and-mortar store formats to the rising impact of e-commerce. Customer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.

Big Data. Private Cloud. Applications. Visualisation. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to partner with us.