How consumers react to inflation is harder to predict than ever, but we can help you navigate this uncertainty with an in-depth review of your categories.
As many customers choose to trade down within categories or leave them completely, having the ability to make quicker, more intelligent, and impactful commercial decisions has never been more critical.
IRI is helping retailers understand and optimise these dynamics across the globe, giving them a powerful lens on shopper behaviour, category & assortment strategies, sales performance and more.
We’ll help you find out how your customers are responding, giving you insights and recommendations that you can immediately action to cater to their needs.