Media Coverage

Research reveals how price rises affect shopping habits

25 February, 2022

Inflation will lead to price rises well into 2023 but it can also provide opportunities for food businesses, according to Ananda Roy of market analyst IRI.

Read More
Research reveals how price rises affect shopping habits

Brands, Retailers Need To Look 'Beyond The Headlines' On Inflation: IRI

22 February, 2022

Retailers and brand owners need to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour, a newly-published study by IRI has found.

Read More
Brands, Retailers Need To Look

An Imperfect Inflation: Will 2022 Be Different?

01 February, 2022

This current period of inflation is not the first, nor the last, but it is unique, writes Ananda Roy, International Senior Vice President – Strategic Growth Insights, IRI.

Read More
An Imperfect Inflation: Will 2022 Be Different?

EXCLUSIVE: £585m in c-store sales ‘at risk’ due to HFSS promotions ban

14 October, 2021

Larger stores have been advised to start identifying potential replacement lines

Read More
EXCLUSIVE: £585m in c-store sales ‘at risk’ due to HFSS promotions ban

Convenience Retailers Likely To Be 'Less Affected' By New HFSS Rules In UK

04 October, 2021

Forthcoming restrictions on the marketing and advertising of high fat, sugar and salt (HFSS) products in the UK aren't likely to have that much of an impact on the country's convenience sector, IRI has said.

Read More
Convenience Retailers Likely To Be

Small stores could turn unhealthy food restrictions to their advantage, says data analyst

01 October, 2021

Data company IRI says that the UK’s new regulations on high fat, sugar and salt foods (HFSS) could cost convenience retailers £583m a year in lost sales.

Read More
Small stores could turn unhealthy food restrictions to their advantage, says data analyst

IRI estimates 26% of available space in supermarket aisles following new HFSS product restrictions

08 September, 2021

New figures from IRI estimate that 26% of space is potentially ‘up for grabs’ in UK supermarkets when new regulations impacting in-store promotion and off-shelf display of high fat, salt and sugar (HFSS) products come into force next year.

Read More
IRI estimates 26% of available space in supermarket aisles following new HFSS product restrictions

The winners and losers of the UK’s HFSS restrictions: ‘There are great opportunities here’

06 August, 2021

The UK has said that it is going to restrict marketing, promotion and in-store placement for products that are considered high in fat, sugar and salt. Who will emerge as the winners and losers from this policy shake up?

Read More
The winners and losers of the UK’s HFSS restrictions: ‘There are great opportunities here’

How brands can navigate the junk food advertising ban

06 August, 2021

Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?

Read More
How brands can navigate the junk food advertising ban

The future of marketing in a cookie-less world

06 July, 2021

Privacy is increasingly important to consumers and, with data protection regulations growing stricter, brands need to be guided by a unified approach to consent-driven data.

Read More
The future of marketing in a cookie-less world

What steps can grocery take to encourage diversity and see the benefits?

05 July, 2021

Businesses need to understand the importance of nurturing young and diverse talent, says Jaime Silvester, head of retail at IRI

Read More
What steps can grocery take to encourage diversity and see the benefits?

How UK brands are reformulating to avoid the HFSS ad ban

19 May, 2021

UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores.

Read More
How UK brands are reformulating to avoid the HFSS ad ban

What brands need to consider as HFSS restrictions loom

19 May, 2021

It’s official. Plans to ban advertising of HFSS products on TV pre-watershed and online are set to go ahead, following their inclusion in the Queen’s Speech last week at the opening of Parliament.

Read More
What brands need to consider as HFSS restrictions loom

The rule of six – forecasting consumer behaviour in a crisis

12 November, 2020

Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time. But as brands and retailers are forced to adapt to new shopper behaviours in response to the COVID crisis an...

Read More
The rule of six – forecasting consumer behaviour in a crisis

£3bn at risk if Government ban on promotions of food and drink products high in sugar, salt and fat goes ahead, IRI analysis shows

08 October, 2020

The UK Government’s proposed ban on off-shelf promotions of food and drink products high in fat, salt or sugar (HFSS) will have a major impact on FMCG manufacturers and retailers, according to new figures released by IRI, a global leader in innovative solutions and services fo...

Read More
£3bn at risk if Government ban on promotions of food and drink products high in sugar, salt and fat goes ahead, IRI analysis shows

Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 August, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

Read More
Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

Can an everyday low pricing model really work for Tesco?

27 July, 2020

Tesco is looking to beat the discounters at their own game. Can it make the tactic work at scale, or could promotions deliver higher volumes?

Read More
Can an everyday low pricing model really work for Tesco?

Britons are defrosting decades-old diets

09 July, 2020

Fruit is out; fry-ups are in.

Read More
Britons are defrosting decades-old diets

How FMCG marketers should make advertising decisions post COVID-19

06 July, 2020

The economic impact of COVID-19 means that all companies are reassessing how they operate in order to survive. Expenditure is under increased scrutiny and FMCG marketers have a tough job to defend their advertising strategy in conditions that no one has ever seen before.

Read More
How FMCG marketers should make advertising decisions post COVID-19

IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 June, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

Read More
IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

How can we help you supercharge growth and profitability with

FACTS ABOUT US

95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

Answer the question below:
Is four = three ? (true/false)