27 July, 2020
Tesco is looking to beat the discounters at their own game. Can it make the tactic work at scale, or could promotions deliver higher volumes?
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09 July, 2020
Fruit is out; fry-ups are in.
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06 July, 2020
The economic impact of COVID-19 means that all companies are reassessing how they operate in order to survive. Expenditure is under increased scrutiny and FMCG marketers have a tough job to defend their advertising strategy in conditions that no one has ever seen before.
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26 June, 2020
IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...
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24 June, 2020
COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
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03 June, 2020
Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.
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18 May, 2020
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of
private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to
changing habits.
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06 May, 2020
From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
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11 March, 2020
The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...
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28 January, 2020
According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.
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12 December, 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...
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11 November, 2019
So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
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08 November, 2019
An IRI report has claimed current efforts on health are ‘a long way off the mark’
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10 October, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
The challenge this presents to manufacturers and r...
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02 September, 2019
With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real
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10 December, 2018
LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimize sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales produ...
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