Media Coverage

The future of marketing in a cookie-less world

06 July, 2021

Privacy is increasingly important to consumers and, with data protection regulations growing stricter, brands need to be guided by a unified approach to consent-driven data.

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The future of marketing in a cookie-less world

What steps can grocery take to encourage diversity and see the benefits?

05 July, 2021

Businesses need to understand the importance of nurturing young and diverse talent, says Jaime Silvester, head of retail at IRI

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What steps can grocery take to encourage diversity and see the benefits?

How UK brands are reformulating to avoid the HFSS ad ban

19 May, 2021

UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores.

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How UK brands are reformulating to avoid the HFSS ad ban

What brands need to consider as HFSS restrictions loom

19 May, 2021

It’s official. Plans to ban advertising of HFSS products on TV pre-watershed and online are set to go ahead, following their inclusion in the Queen’s Speech last week at the opening of Parliament.

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What brands need to consider as HFSS restrictions loom

The rule of six – forecasting consumer behaviour in a crisis

12 November, 2020

Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time. But as brands and retailers are forced to adapt to new shopper behaviours in response to the COVID crisis an...

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The rule of six – forecasting consumer behaviour in a crisis

£3bn at risk if Government ban on promotions of food and drink products high in sugar, salt and fat goes ahead, IRI analysis shows

08 October, 2020

The UK Government’s proposed ban on off-shelf promotions of food and drink products high in fat, salt or sugar (HFSS) will have a major impact on FMCG manufacturers and retailers, according to new figures released by IRI, a global leader in innovative solutions and services fo...

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£3bn at risk if Government ban on promotions of food and drink products high in sugar, salt and fat goes ahead, IRI analysis shows

Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 August, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

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Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

Can an everyday low pricing model really work for Tesco?

27 July, 2020

Tesco is looking to beat the discounters at their own game. Can it make the tactic work at scale, or could promotions deliver higher volumes?

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Can an everyday low pricing model really work for Tesco?

Britons are defrosting decades-old diets

09 July, 2020

Fruit is out; fry-ups are in.

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Britons are defrosting decades-old diets

How FMCG marketers should make advertising decisions post COVID-19

06 July, 2020

The economic impact of COVID-19 means that all companies are reassessing how they operate in order to survive. Expenditure is under increased scrutiny and FMCG marketers have a tough job to defend their advertising strategy in conditions that no one has ever seen before.

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How FMCG marketers should make advertising decisions post COVID-19

IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 June, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

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IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

ESM COVID-19 Update – Wednesday 24 June

24 June, 2020

COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 24 June

CEO Series: Interview with Andrew Appel of IRI

03 June, 2020

Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.

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CEO Series: Interview with Andrew Appel of IRI

Six key lessons for CPG brands and retailers from the last recession

18 May, 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

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Six key lessons for CPG brands and retailers from the last recession

The Private Label Issue

18 May, 2020

PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.

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The Private Label Issue

ESM COVID-19 Update – Wednesday 6 May

06 May, 2020

From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 6 May
Europe

Does AI have the power to enable strategic business development?

11 March, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

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Does AI have the power to enable strategic business development?

Could voice technology be the next secret weapon in driving retail growth?

28 January, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

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Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 December, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

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Powering strategic development with AI and machine learning

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