Media Coverage

Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 August, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

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Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

Can an everyday low pricing model really work for Tesco?

27 July, 2020

Tesco is looking to beat the discounters at their own game. Can it make the tactic work at scale, or could promotions deliver higher volumes?

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Can an everyday low pricing model really work for Tesco?

Britons are defrosting decades-old diets

09 July, 2020

Fruit is out; fry-ups are in.

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Britons are defrosting decades-old diets

How FMCG marketers should make advertising decisions post COVID-19

06 July, 2020

The economic impact of COVID-19 means that all companies are reassessing how they operate in order to survive. Expenditure is under increased scrutiny and FMCG marketers have a tough job to defend their advertising strategy in conditions that no one has ever seen before.

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How FMCG marketers should make advertising decisions post COVID-19

IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 June, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

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IRI Helping C P G Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

ESM COVID-19 Update – Wednesday 24 June

24 June, 2020

COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 24 June

CEO Series: Interview with Andrew Appel of IRI

03 June, 2020

Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.

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CEO Series: Interview with Andrew Appel of IRI

Six key lessons for CPG brands and retailers from the last recession

18 May, 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

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Six key lessons for CPG brands and retailers from the last recession

The Private Label Issue

18 May, 2020

PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.

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The Private Label Issue

ESM COVID-19 Update – Wednesday 6 May

06 May, 2020

From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 6 May
Europe

Does AI have the power to enable strategic business development?

11 March, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

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Does AI have the power to enable strategic business development?

Could voice technology be the next secret weapon in driving retail growth?

28 January, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

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Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 December, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

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Powering strategic development with AI and machine learning

Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?

11 November, 2019

So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?

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Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?

Is it time for a new approach to the obesity challenge?

08 November, 2019

An IRI report has claimed current efforts on health are ‘a long way off the mark’

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Is it time for a new approach to the obesity challenge?

The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 October, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 September, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data
IRI publishes top five FMCG trends for 2019

IRI 2019 FMCG Trends

13 December, 2018

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IRI 2019 FMCG Trends

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