US Online Grocery Snapshot: Q1 2021
IRI Data Shows How the Pandemic Has Shaped Online Grocery
In the report, Forrester and IRI split online grocery into eight major subcategories: general merchandise, home care, health, beauty, refrigerated items, frozen items, general food, and beverages. Forrester leverages E-Market Insights to show growth by category from 2019 to 2020 for e-commerce sales. The research also covers:
- Amazon and Walmart’s strengths in online grocery
- How nonperishable nonfood items still comprise most online grocery purchases
- Whether the restaurant recovery will stall grocery growth
- The future of online grocery, which is hardly certain
- Forrester recommendations, including brands and grocers risk overcorrection due to early pandemic signs
US Online Grocery Snapshot: Q1 2020
IRI Data Shows Which Essentials Shoppers Most Frequently Buy Online
The grocery sector is huge, but online grocery shopping has had mixed results. Thin margins, execution challenges and elusive demand have hindered its growth, and it remains to be seen whether the boost in demand due to COVID-19 will continue post-pandemic.
Forrester partnered with IRI to understand the size and scope of online grocery in the U.S., analyzing edible vs. nonedible performance, category growth, fulfillment type and challenges. The IRI E-Market Insights data cited throughout this research was gathered at the beginning of the COVID-19 pandemic and was incorporated where relevant.
Products were aggregated into three categories that encompass product sales at grocery stores: nonedibles/nonfood, nonperishable edibles/food and perishable edibles/food.
Some highlights from the research:
- The online groceries that people choose to buy are heavily correlated to how they receive the items.
- Only 4% of perishable goods are sold online and continue to present the biggest challenges for delivery and even pickup.
- All edible categories (both perishable and nonperishable) are experiencing high double-digit year-over-year growth.
To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com
Forrester Report: Brands’ Success Relies on Relationships with Retailers
In this report, Forrester mentions IRI’s collaboration gateways in its section on “enlightened partnerships” leveraging customer insights for mutual (brand + retailer) benefits. Here’s an excerpt below:
“Sharing consumer insights and decision making. Retailers including Ahold Delhaize, Speedway, Southeastern Grocers, Waitrose, and Walgreens Boots Alliance are using collaboration gateways such as IRI to partner more efficiently with their brand suppliers.Access to aggregated, pseudonymized point-of-sale (POS), rest-of-market shopper, or loyalty data creates a common language and shared KPIs to reach better decisions without the need for stringent privacy requirements.Waitrose’s collaboration gateway will give brand partners a comprehensive view of performance and customer insight. Waitrose head of insight Clare Gough said, “By bringing this added depth and breadth of insight to Waitrose & Partners, and our suppliers, we are able to differentiate our range for the long-term benefit of customers.” To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com.
Now Tech: Pricing and Promotion, Q3 2019
Effective pricing and promotion decisions can improve revenues and margins and help companies better plan inventory and logistics by quantifying sales lift from each tactic that was used. In this report, Forrester provides an overview of the market and vendors, to help companies understand the value they can expect from providers. Forrester analyzed 23 vendors based on their market presence and functionality, and IRI is included as a large provider in this space. To receive a copy of this report, please contact Tanya.Shuckhart@IRIworldwide.com.