How consumers react to inflation is harder to predict than ever, but we can help you navigate this uncertainty with an in-depth review of your categories.
As consumers choose to trade down within categories or leave them completely, having the ability to make quicker, and more intelligent commercial decisions has never been more critical.
IRI can show you how your consumers are responding, giving you insights and recommendations that you can immediately action to cater to their needs and positively impact your revenue goals in these turbulent times.
If you have any questions, or would like more information, please contact us at hello@iriworldwide.com.
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