As consumers choose to trade down within categories or leave them completely, having the ability to make quicker, and more intelligent commercial decisions has never been more critical.
We’ll help you answer:
- How much the average price change is driven by Inflationary Pressure Management tactics.
- How your position is tracking vs competitors.
- Who has made the most recent moves in your categories; and more.
IRI can show you how your consumers are responding, giving you insights and recommendations that you can immediately action to cater to their needs and positively impact your revenue goals in these turbulent times.