Shopper-Centric Innovation

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Shopper-Centric Innovation

In this episode of The FMCG In-Crowd, we bring together guests from across the world of innovation to discuss NPD within the FMCG industry.

Our guests share their thoughts on what it delivers to the end consumer, some of the key considerations that manufacturers and retailers should take into account when developing a new product as well as whether recent events have changed the way we approach innovation.

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Subject matter experts

Lucy Smith
Co-Founder of ADD Psalt, and Founder of Funk! Consulting, a brand and innovation consultancy
Lucy is a brand and innovation leader with 17 years’ experience working around the world for global consumer goods companies - Nestlé, Kellogg's, Danone, McVitie’s, Tata Beverages, Lion and Hallmark, in roles spanning Europe, Asia, Australia and Africa. Lucy now uses her brand and innovation expertise to help brands grow.

Michelle Rowley
Head of Product Development and Innovation at Co-Op and self-confessed consumer-led foodie
Michelle’s c15 years of experience working in the food industry started in consumer data and research and since then has taken her through Brand Management and Product Development where she has the opportunity to bring all of her passions together: customers, proposition development and food! Michelle has worked agency side at Kantar, across brands and own label both supply side and for different retailers including Tesco, Greencore and Iceland which give her a great rounded insight into our industry.

Holly Fergusson
Senior Brand Manager, NESCAFE Gold Blend
Holly is a brand marketeer with a passion for innovation and diversity & inclusion. She firmly believes that greater diversity within marketing generates richer, more creative innovation. With a background in product design, having studied at the University of Glasgow and the Glasgow School of Art, Holly brings a strong design element to new product development.

Jaime Silvester
Head of Retail IRI UK
Jaime joined IRI in June 2017 leading the high growth area of Retail Collaboration Gateways and Loyalty Solutions before broadening her responsibilities to Head of Retail UK and joining the Executive Board in June 2019.
The Retail team is at the forefront of innovation within IRI and is committed to uncover and illuminate growth opportunities for FMCG retail partners. Jaime is evangelical about the role that customer insight can play within FMCG.