Launching a Brand; From Start-Up to Nationwide Distribution.

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Launching a Brand; From Start-Up to Nationwide Distribution.

Launching a Brand; From Start-Up to Nationwide Distribution.

In this episode of The FMCG In-Crowd, Segun Akinwoleola, the founder of The Gym Kitchen, shares the highs and lows of launching a startup brand including his top tips for success with retailers and why he believes that diversity within FMCG is so important.

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Subject matter experts

Gym Kitchen Segun Akinwoleola

Segun Akinwoleola
Segun Akinwoleola is the founder of the brand The Gym Kitchen, a range of macro-friendly ready meals for the health-conscious consumer.
After 10+ years of experience in Sales and Marketing within FMCG. Segun saw a gap in the market to offer “healthy meal-prep to the masses”. Several years and a lot of hard work later , The Gym Kitchen is a great success story and is now available in Asda and Co-op stores nationwide.
Segun is keen to share his experiences and inspire others into a career in FMCG. He is passionate about diversity within the industry and works closely with the team at AddPsalt as well as being part of the IRI Diversity Advantage Program.