Grocery Retailers:
When it comes to customer insight platforms should you build or buy?

POINT OF VIEW

Intro

When it comes to really understanding how sales are being impacted by changing consumer behaviours, many retailers are turning to their data to help answer their key business questions and guide their strategic planning activities. Determining the best product range to offer your customers, or building your promotional plans for the next quarter are all vital questions to be answered, but how do you sift through terabytes of data often stored in disparate silos to get the answers you need in a timely and easy to use way? In this article, we explore some of the technology considerations of whether to build your own analytics platform or to purchase one.