The italian proposal of additional nutritional labeling

Consumers are evolving: majority of Italian consumers are aware that paying attention to the control of fats, salt and sugar helps wellbeing

• Consumers actively search for nutritional values information: 87% of consumers looked, at least once, for information about the nutritional values of foods.
• Notably, consumers look to understand fat content, sugar content and total calories.
• Almost all consumers read the label of the products, mainly at the time of purchase.
• 80% of consumers are interested in the nutritional label on the front of packaging, of which 33% are very interested.
• Why? Consumers seek knowledge and information in order to decide independently on purchases of different food products.