Confectionery is declining in five of six key European markets caused by the demonisation of sugar and the consumer wellbeing trend. Despite this, the chocolate category is more stable with milk products still strong and dark chocolate sales on the rise.
The infographic, available to download here, also highlights the growth in popularity of soft candies in Italy and Spain and fruit flavours being increasingly favoured despite the overall decline of sugar confectionery.
Retailers and manufacturers can offset this trend through offering premium ranges, developing local brand appeal, providing more sustainable and healthy products and innovating around higher cocoa content and bolder flavours.
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