The pressure to demonstrate £ROI is a reality for marketing departments across the industry. As our world continues to be more connected and social channels grow in importance, traditional ways of measuring the impact of brand messaging become less relevant.
In the latest whitepaper, Paul Goodwin, IRI’s Marketing Effectiveness Consultant explains why the IRI analytics team developed a new methodology to help brand owners understand the true sales impact of the newer channels such as influencer marketing.
Download the whitepaper and join the webinar, hosted by IRI and TERRITORY Influence to hear more about how the methodology works as well as some key learnings from client case studies.
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