HFSS restrictions – How prepared are you?

In 2022, the UK Government will introduce new rules for High Fat, Sugar & Salt. IRI estimates that of the top 15 impacted categories, 64% of skus will fall within HFSS restrictions.

The new rules will lead to an unprecedented change across UK retailers, with an estimated £1.1bn of sales at risk per year across the market.

Cause for concern or an opportunity?

After the recent Government announcement that the implementation date has been pushed back to later in 2022, does the delay offer much needed planning time for those impacted?

We asked a mixture of Brands, Retailers and people from the Media industry how they’re feeling about the upcoming restrictions.