FMCG Demand Signals®:
A return to 1970s and 1980s behaviour as inflation fatigue deepens.

Emerging from a global pandemic and facing an unpredictable and challenging economic climate, consumers today are struggling with huge financial pressures, and in many cases are adopting behaviours similar to their parents and grandparents from the 1970s and 80s.

FMCG Demand Signals® looks at the impact of changing consumer demand on 230 FMCG categories, 2000+ product segments and over 10 million SKUs across 14 major markets in Europe, the US and Asia Pacific. The report, which analyses in-store purchases for the year ending July 2022, combined with a consumer survey of 3000 global shoppers, shows that deteriorating disposable income is affecting middle- and low-income consumers across the developed world.

Delivering forensic analysis of value and volume sales trends across food and non-food categories and identifying key category trends, FMCG Demand Signals highlights pockets of growth for FMCG manufacturers and retailers during one of the most challenging times in the last 50 years.

FMCG Demand Signals®
October 2022


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