SalesOut IRI announces an exciting new agreement with the UK’s largest drinks wholesalers, Matthew Clark and Bibendum Wine

SalesOut IRI, the UK’s leading wholesale data provider, is delighted to announce the signing of a new multi-year agreement with Matthew Clark and Bibendum Wine, of the FTSE 250 listed C&C Group PLC. The partnership will deliver real-time insights into Matthew Clark and Bibendum Wine’s performance to uncover opportunities for growth. The sharing of data will allow both companies to further collaborate with its suppliers and drive opportunity to ensure that they are at the cutting edge of insights in the industry. A data led approach will ensure that decisions are supported by insights and will be of benefit to all parties, not least its customers. The agreement marks an exciting move for SalesOut IRI, with the company venturing into the on-trade market for the very first time.

Set against a backdrop of unpredictable market conditions, the new agreement will deliver insight to enable decision making based on data and real-time market analysis. SalesOut processes 20 million wholesale transactions every week, giving the company an unrivalled market oversight that is supported by its experienced Client Services and Data teams, who are dedicated to helping customers make the most of their data.   

The Matthew Clark and Bibendum Wine insight portal launches on the 31st of August this year with a full ‘smart dashboard’, powered by SalesOut’s unique reach and view of the market, all of which is underpinned by IRI’s powerful Liquid Data® technology. This insight into the UK’s on-trade drinks sector is made readily available to Matthew Clark and Bibendum Wine’s colleagues and suppliers through clear and easy to action reports.

Kirsty Harris-Clarke, Head of SalesOut, comments on this exciting new partnership:

“SalesOut IRI will be working to support Matthew Clark and Bibendum Wine using the power of IRI data and the incredible level of insight it delivers. Our expertise in data coupled with Matthew Clark and Bibendum Wine’s experience in the on-trade will make for a truly exciting partnership and offers suppliers the chance to bring insights to a sector that has not yet had this opportunity. We are delighted to be winning new business and growing in such unpredictable times.”

SalesOut is a UK-based data visualisation company focusing on the FMCG wholesaler FMCG market. SalesOut works with 7 leading wholesalers, processes 20 million wholesaler transactions every week and has coded more than 3 million FMCG products.

SalesOut became part of the IRI group 2014, IRI is the world’s leading provider of Consumer and Market intelligence and analysis for the FMCG industry. SalesOut is headed up by Kirsty Harris-Clarke, who joined IRI in 1999. Kirsty has been in the market research industry for almost 25 years and has worked in numerous commercial roles across FMCG manufacturers, retailers and wholesalers in managing both ongoing client relationships and new business development. Kirsty and the senior leadership team at SalesOut are available for comment on the latest industry news, events and trends.

SalesOut IRI Unify is the latest in the company’s portfolio of data visualisation tools for wholesalers and their suppliers and has been developed in conjunction with IRI. Unify includes pre-defined reports for easy retrieval of key insight and ‘stories’ grouped reports that paint a clear picture of performance or opportunity.

For more information or images, or to request an interview and/or comments from the SalesOut team, please contact Victoria Malcolm, by emailing or calling 07702 811067. 

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC healthcare organisations, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides more than 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth.

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