Morrisons selects IRI to provide customer insights, predictive analytics and personalised marketing solution

Customer insights will enable Morrisons to respond quickly to changing needs and shopping habits

Morrisons has selected IRI to further develop its customer insight and personalised marketing.

Morrisons will use IRI’s Retail Private Cloud solution which takes customer data and uses predictive analytics to support Morrisons in listening to customers and serving them better.

The appointment will also help Morrisons to listen to, and act on, a complex range of customer insights.  

Morrisons selected IRI because of its ability to analyse customer and sales information and provide detailed insight and intelligence. This will benefit customers and suppliers.

Andy Atkinson, Morrisons Group Customer and Marketing Director, said: “Listening hard to our customers and responding quickly wherever possible continues to help us improve customers’ shopping trip. We’re looking forward to working with IRI and understanding our customers even better.”

Jaime Silvester, Head of Loyalty Solutions at IRI, comments: “We are very excited to work with Morrisons as we believe our technology and experience in delivering customer insight will support their decisions and drive value for customers.”

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC healthcare organisations, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides more than 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.iriworldwide.com. Follow IRI on Twitter.

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