McColl’s selects IRI as partner to get better connected to customers

New IRI Gateway solution to combine integrated analytics with customer information from UK’s first convenience sector loyalty card

Bracknell, UK - 10 October 2016 - McColl’s Retail Group, the leading neighbourhood retailer, has selected market and consumer intelligence firm IRI as its partner to understand and target customers using integrated analytics, loyalty and point of sale (POS) data.

The McColl’s Loyalty Plus Gateway solution, which is part of the wider IRI Holistic Retail Solution (HRS) suite, is the first IRI Gateway solution in the UK to contain customer information using a loyalty card designed specifically for the convenience channel.

The partnership will ensure McColl’s and its suppliers have 24/7 access to relevant sales and customer information via an easily accessible online portal, to enable them to collaborate on category and joint business planning initiatives, and offer the most competitive propositions to their customers.

As a global leader in innovative solutions and services for major retail companies, IRI’s proven ability to create accurate segmentations and use technology to integrate these with loyalty and POS data, was the key driver for the selection.

Dan Finke, Managing Director of IRI in the UK, said: “We are delighted to be working with McColl’s to help further improve its customers’ in-store experience. The innovative solutions provided are ground breaking for the sector.

“With lifestyle changes affecting shopper behaviour, the shift from main shop towards top up shops is becoming more pronounced. It is therefore more vital than ever for McColl’s and its suppliers to create the optimum convenience offer. The McColl’s Loyalty Plus Gateway enables fast and effective insight, which will help engage customers and ultimately improve spend in convenience.”

Juliette Purser, Loyalty Manager at McColl’s, said: “Our customers are at the very heart of our business and winning and retaining their loyalty is key to our success. We launched the Loyalty Plus Card to reward our customers no matter how often they shop or how much they spend, and as we learn more about our customers we will offer rewards tailored just for them.

“IRI delivers the analysis and technology required to improve our customer understanding through provision of fast, accurate data and actionable insight that we can use with our suppliers to get better connected to our customers and provide them with more of what they want.”

The McColl’s Loyalty Plus Gateway solution is part of IRI’s HRS suite, which integrates multiple retailer datasets and enhances them to enable retailers to improve the way they work across different dimensions – understanding customers, measuring the impact of promotions, measuring cross-category performance and enabling better collaboration with suppliers.

Dan Finke added: “Our focus on helping retail and manufacturer clients to deliver growth compliments the McColl’s strategy to grow their convenience offer, and we look forward to continuing our long-term partnership with the company.”

Notes for editors:

About IRI:

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.comFollow IRI on Twitter.

About McColl’s

McColl's is a leading neighbourhood retailer in the independent managed sector running 1,366 convenience and newsagent stores. We operate 933 McColl's branded UK convenience stores as well as 433 newsagents branded Martin's, except in Scotland where we operate under our heritage brand, RS McColl. In addition we are also the largest operator of Post Offices in the UK.

For further information please contact: Vera Malhotra, Marketing Manager at IRI
Tel: +44 (0)1344 746213

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