Blakemore Trade Partners selects IRI SalesOut as its data sharing and technology partner

SalesOut’s Unify Supplier Collaboration Platform will help Blakemore Trade Partners and its suppliers improve joint business planning

Bracknell, UK – 21st March 2018 – One of the UK’s leading independent food and drink wholesalers, Blakemore Trade Partners, today announced a three-year deal with IRI company SalesOut.

Blakemore Trade Partners provides the trading, marketing and sales support function for over 1000 Spar stores operating in its area.

SalesOut processes 20 million wholesaler transactions every week and has coded more than 3 million FMCG products. It will provide Blakemore with shipment and point of sale (POS) data across hundreds of categories on its Unify Supplier Collaboration portal to be accessed by Blakemore and more than 300 suppliers.

Unify is a data visualisation platform. Leveraging the power of IRI Liquid Data, it provides a personalised and customized view of the wholesale market from any device where and when people need it.

The partnership will enable Blakemore Trade Partners to get closer to its suppliers, sharing data and working together on joint business planning initiatives such as pricing, range and promotions.

Kirsty Harris-Clarke, Head of IRI company SalesOut, says: “We are very pleased to be supporting Blakemore Trade Partners as they venture into a new phase of collaboration with their suppliers to make faster and better operational decisions and work together more effectively on everything from setting the price of a product, agreeing promotions and monitoring product distribution opportunities.”

Cy Wisenden, Head of Commercial at Blakemore Trade Partners, says: “Convenience is known for being a fast paced operating environment with little room for error. Quicker access to accurate and robust data and market intelligence, of which we believe SalesOut to be the premier provider, will mean that we can work with our suppliers to better target promotions and monitor return on investment right to the point of sale.”

Notes for editors:

About SalesOut
SalesOut is owned by IRI, a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies grow their businesses. It has provided FMCG manufacturers and wholesalers with in-depth insight on wholesale and Out of Home sales for more than a decade. Like its parent company IRI, SalesOut provides big data, predictive analytics and insights that help manufacturers and wholesalers form winning relationships.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at Follow IRI on Twitter.


For further information please contact:
Teresa Horscroft
Eureka Communications
Tel: +44 (0)1420 564346; Mob: +44 (0)7990 520390

Vera Malhotra, Marketing Director at IRI 
Tel : +44 (0)1344 

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